OUR STORY
Our Mission
To honor military service and sacrifice by creating exceptional coffee experiences while supporting veteran employment and mental health awareness initiatives.
Our Vision
To become the leading veteran-owned coffee company that authentically represents military values while building a sustainable business that makes a meaningful difference in the lives of veterans, their families, and the broader community.
Our Core Values
Honor
We respect and honor the service and sacrifice of military personnel and their families. Every aspect of our business reflects this fundamental respect, from our hiring practices to our community partnerships.
Authenticity
We are genuine in our military heritage and commitment to our mission. Our founders bring real military experience and business expertise to every decision.
Excellence
We maintain the highest standards in everything we do, from coffee quality to customer service. Military training instills a commitment to excellence that we apply to every aspect of our business.
Community
We build connections and support networks within the veteran and coffee communities. We create opportunities for veterans to connect with each other and with supporters who share our values.
Impact
We measure success not just by profits, but by the positive difference we make in the lives of veterans and their families. Every business decision is evaluated through the lens of mission impact.
Inclusion
We welcome veterans, families, and supporters from all backgrounds. Our mission is to build bridges and foster understanding across the veteran and civilian communities.
Our Founders
Honored Coffee was founded by a retired Staff Sergeant (service-disabled combat veteran) and an experienced technology entrepreneur. Together, they bring authentic military leadership and proven business expertise to create a company that honors service while building a sustainable, mission-driven business.
Unlike competitors who rely on aggressive tactical imagery or exploit military symbolism for commercial gain, Honored Coffee takes a respectful, authentic approach that focuses on honor, service, and community support.
What Makes Us Different
Mental Health Focus
We emphasize mental health awareness and destigmatization, providing unique differentiation in the veteran coffee market.
Authentic Leadership
Our founders' genuine military experience and business expertise provide credibility that resonates with veterans and supporters alike.
Premium Quality
Our commitment to specialty coffee quality ensures exceptional products that compete with the finest coffee brands in the world.
Sustainable Impact
Our business model is designed to create lasting positive impact through veteran employment, community partnerships, and mental health initiatives.