Veterans Day soft opening — November 11, 2026Grand launch — November 28, 2026 / Small Business SaturdayService-disabled veteran ownedSecure checkout activates for launchProudly Served

Launch roasts / 12 oz $19.99 / 5 lb $109.99

The coffee.

Medium-light to dark. 12 oz whole bean or ground; 5 lb whole bean only. Same origins in every bag.

Take the roast finder
3 of 3 roasts
Dawn's Early Light 12 oz bag01 / Medium-light roast

Dawn's Early Light

$19.99
Medium-light roast
Body
Crisp, light body
Aroma
Almond aromas
Flavor
Malt and chocolate flavors

Origins: Brazil, Papua New Guinea, Central America

Size

Grind

Freedom Rings 12 oz bag02 / Medium roast

Freedom Rings

$19.99
Medium roast
Body
Rich, full body
Aroma
Roasted hazelnut aromas
Flavor
Chocolate flavors

Origins: Brazil, Papua New Guinea, Central America

Size

Grind

Eagle's Call 12 oz bag03 / Dark roast

Eagle's Call

$19.99
Dark roast
Body
Strong, heavy body
Aroma
Smoky aromas
Flavor
Toasted oak flavors

Origins: Brazil, Papua New Guinea, Central America

Size

Grind

RoastLevelBodyAromaFlavor
Dawn's Early LightCrisp, light bodyAlmond aromasMalt and chocolate flavors
Freedom RingsRich, full bodyRoasted hazelnut aromasChocolate flavors
Eagle's CallStrong, heavy bodySmoky aromasToasted oak flavors

Roast finder / three questions

Not sure
which bag?

Three honest questions. One recommendation from our three launch roasts. No account needed.

Question 01 of 03

How do you take it?

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Coffee built around service, purpose, and the daily rituals that keep us moving forward.

Service-disabled veteran owned / Tampa, FL

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Launch dispatch

Soft opening news, the first release log entry, and word the day the impact ledger publishes.

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